In a time where social media is King, as business owners, our work is done through in person networking or on the good old social media platforms. So, it always amazes me when I introduce myself as a #brandingphotographer I have so many people ask, “What exactly does that even mean?”
You would think I would be shocked or offended by this comment, but it is really the complete opposite. Part of my job is to educate small business owners on the importance of their imagery on social media and help them create image content to align with their style, brand and vision for their business.
As a branding photographer, I help female entrepreneurs create a style and brand for social media that truly helps them stand out and authentically to their ideal client.
We live in a world of mindless scrolling and it’s a fact that it takes our brain .3 milliseconds to decide on whether or not we trust someone. That decision is purely made through images. It is my job to help you connect with your ideal client by creating the right images that will allow them to stop scrolling and immediately begin to create the “know, like and trust” factor.
While it is important to understand it is your content that in the end will connect you to that client and cause them to take action, I truly, wholeheartedly believe that it is your image that hooks them in.
So, why risk that scroll past from an ideal or potential client, because you didn’t see or may not know the importance of branding photography?
I also want to be SUPER clear, since this is something that gets brought up as well, your images do NOT need to be these perfect, instagram worthy pictures. I have clients who rock the “hot mess mom” look or who genuinely don’t wear make up.
I also want to be SUPER clear, since this is something that gets brought up as well, your images do NOT need to be these perfect, Instagram worthy pictures. I have clients who rock the “hot mess mom” look or who genuinely don’t wear make up. In a branding session you need to make sure that you are always being authentically you. What my job is, is to capture that realness, that know, like and trust through my creative imagery so that you have a gallery created to use for your social media.
No more worrying about what you are going to post, or taking that picture of the latte at the coffee shop for the 100th time and making it your instagram post (don’t get me wrong, those #silkcitycoffeeshop lattes have place in your stories and are so delicious), but that isn’t stopping your audience in their scrolling tracks and giving them a snapshot of who you are, who you serve, and what you do.
I’ll be showcasing all of my branding clients here on my blog, so make sure you keep up with the fun we are having and SUBSCRIBE to see the latest session.
If you are an entrepreneur at any stage in your business and you want to know more CLICK HERE. Let's connect and see how I can help you better connect with your ideal client and truly stand out in this sea of social media.
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